Eden Gillott’s recent interview with the Los Angeles Times discusses how BLO transformed environmental protests from abstract art into a marketing masterpiece. Instead of typical disruptive spectacles, they knit together a faux campaign so convincing it fooled media outlets, generating multiple news cycle waves crashing onto Mattel’s shores.
Mattel now juggles the twin demands of environmental activists and consumers while maintaining a steady business rhythm. Whatever route Mattel takes, let’s hope it sticks better than Barbie’s shoes. 👠
