Eater interviews Eden about Starbucks’ mobile app mishaps.
Will Starbucks’ reputation suffer as a result of its mobile app issues? Probably not. “Because when people need their fix, they need their fix.” But there are some key takeaways businesses big and small can learn from this: manage expectations and communicate. If you fail to do either, it can cause frustration and anger. (And as a result, loss in sales.)
