Failing to Do This Could Cost You Your Reputation

In a perfect world, everything would go smoothly in your business. But that’s in an ideal world.

Every organization is potentially vulnerable to public relations crises at any moment, even if it’s not your fault.

A government investigation, nasty litigation, financial turmoil, sudden management change, data breach, product recall, industrial accident, environmental controversy, natural disaster, and that’s to name just a few.

But you’ve got to also think about your competitors. They might be trying to dig up dirt right now. Social media makes it easier than ever to spread rumors and launch attacks on your brand and reputation. People are quick to share posts without even checking to see if it’s actually true.

But what if I told you that you CAN significantly increase your chances of things going smoothly?

Don’t risk years of blood, sweat, and tears by being unprepared. You have to be proactive because it’s not a matter of if; it’s a matter of when you’ll face an issue or full-blown crisis.

So do you have any plans prepared so you can jump into action the moment a crisis occurs?

You can learn in detail how to prepare for crises in our A Board Member’s Guide to Crisis PR: Protecting You & Your Organization’s Reputation book.

Some of the things you have to do to be ready for crises are:

Identify the key executives who are qualified to speak to the media when a crisis happens.

Prepare standby statements that satisfy the media, calm early emotions, and buy precious minutes.

Build relationships and make connections in the media to tell your story on your terms.

You’ve invested years building your brand. You should also invest in protecting it. Losing everything you worked for due to unexpected mistakes doesn’t have to happen to you. We prepare our clients for all sorts of crises and help them overcome them if they happen.

Let us take care of protecting your business.

With all that’s at stake, being prepared for PR crises is a small and prudent investment with a high ROI. As a public relations firm that specializes in high-stakes Crisis & Reputation Management with more than 50 years of expertise in strategic communications counsel, corporate public relations, and working with the media, our team has managed some of the craziest stories.

If you’re ready to protect your reputation, call us at (310) 396-8696 for a 15-minute consultation.

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Gillott Communications is a Los Angeles-based public relations firm that specializes in high-stakes Crisis & Reputation Management with more than 50 years of expertise in strategic communications, corporate public relations, and working with the media.