The idea that Strategic Communications experts run around fixing never-ending crises is sexy, but it’s skewed. It’s the same reason your favorite TV shows are sexy, fast-paced, and high-stakes. People like that.…
Category: Strategic Communications (page 2)
Going Fractional: Get What You Need Without Excess
There’s a reason you rarely hear leaders of Fortune 500 companies say, “I wish I’d just called you sooner.” Every company and non-profit faces sensitive situations. Some industries are more susceptible and…
I Think It Got Lost in Translation
Oopsies! You said something well-intentioned, but you ended up upsetting a bunch of people. You know what you meant to say. So how did it all go so terribly wrong? Here are…
When Donations Come Back to Haunt You
Large donations by companies and family foundations provide the cornerstone for many prominent nonprofit organizations. But when those donations become shrouded in negative publicity, recipients must weigh their value against the damage…
Selective Truth-Telling
An employee of a company that caters to leisure-time activities was accused of inappropriate behavior toward females. A journalist asked the company to comment on the accusation. But the company’s culture preached…
Keep It Simple
Complexity doesn’t work. Especially when you’re trying to explain yourself. So keep it simple. Your message will be better understood — and it’ll be more persuasive. Simplicity sounds simple. But it…
The Myth That Faster Is Better
Don’t put the cart before the horse. Think before you speak or act, and you’ll be less likely to regret it later. If you rush willy-nilly to throw out words, you’ll only…
According to a suit…
You ever notice that some news stories about lawsuits seem awfully skewed towards one side? Think about the news coverage of the multiple sexual harassment claims against the likes of Harvey Weinstein,…
You Think Talking Points Are BS?
It’s not a talking point. It’s the truth. ~ Doug Stamper, House of Cards Don’t get lost in too much detail. Use talking points to guide you. Politicians get a lot of…
Give Them a Show to Remember (In a Positive Way)
The Disneyland fireworks show (really any show Disney does) is a thing of beauty. It’s controlled, intentional, and carefully choreographed. On the other side of the spectrum is a spontaneous fireworks show…