Social media can be a powerful tool for managing a public relations crisis. However, many businesses don’t know how to use it effectively and end up making things worse. So if you…
Category: Social Media Strategy
Social Media vs. Traditional Media During a Crisis
Back in the good old days of traditional media, business owners’ greatest nightmares were some publications with a small, local reach or classic word-of-mouth. Yes, it could be harmful to the business,…
Social Media During a PR Crisis
Recently we received a call from a pair of panicked business owners. Someone had posted a video on Facebook alleging that the business’ food came out bursting with bugs. It went viral…
Farewell to the Wild West?
To post or not to post? Reddit & Gawker may decide for you. “A bad story can have a terrible impact on our reputation, and that affects everything we do and every…