Shift the tone of a story before it takes on a life of its own. Once a story is embraced, it’s hard to shake. Even if evidence proves otherwise. Take the outbreak…
Category: Reputation Management (page 3)
The Love Letters
Be prepared: Better to do and not need, than to need and not have done. Love letters. We’ve all written them. Whether they’re actually delivered is a whole other matter. Likewise, we’ve…
Fool Me Once…
Sin once, you may escape. Sin again, and you won’t. Generations came and went, but they endured. Oscar de la Renta. Ben Bradlee. Joan Rivers. Nelson Bunker Hunt. All were born in…
Hard Facts, Soft Feelings
Media’s power is immense. Use it to your advantage. Regardless of what economists say, pundits prefer their own definition of economic hard times: “A recession is when your neighbor is unemployed. A…
Fantastical
Building up goodwill helps you in the future. For ages, men gazed skyward and dreamt of going to distant planets. It’s long been a theme of science fiction. Comets were another matter.…
Think You’re Ready? Think Again.
Don’t let it get personal. Or you lose sight of the goal. “Nothing rattles me,” the young executive routinely assures colleagues. Makes sense. That’s her job. She is the voice of calm…
Open Mics & Disengaged Minds
Foot-in-mouth disease has damaged many careers and ended others. Its history is long, colorful, and likely to continue. You can’t unring that bell. Most of the time, it has a close correlation…
Noise & Substance
Pick your fights carefully. Preferably ones you’ll win. Opinions, they say, are like assholes. Everybody has one. Doesn’t make them right. But people are seldom eager to back down. Sometimes it’s pride…
Pandora’s Jar
Don’t like the media question? Answer the one you want. After all the evil had escaped, the legend goes, all that remained in the jar was hope — and mankind has never…
Que Sera, Sera
You can’t unring a bell. You can affect the outcome. Doris Day was wrong. A lot of people approach life that way, but it’s ultimately defeatist. They feel hopelessly trapped and surrender…