Go public or lay low? Miscalculation is costly. Yoda had one: “Do, or do not. There is no try.” So did Kermit the Frog: “Life’s like a movie. Write your own ending.”…
Category: Reputation Management (page 2)
How to Look Guilty
Just put it in an email? Not the brightest idea. What do Tom Brady and Hillary Clinton have in common? Textbook examples of what not to do. Both denied wrongdoing, claimed there…
Unforgiving
When burdens stalk you, don’t just hope for the best. Life is relentless. Or so it often seems. If you’re an employee, you get a break. Just show up when you’re told…
Ego & Insincerity
Cut the ego. Be sincere. Tired of hearing about Brian Williams, the disgraced former anchor of NBC Nightly News? So are we. But the story demands a final peek. It’s a…
Quid Pro Quo
Quid pro quo of Crisis PR: Swapping access for ink. In the 1950s and ’60s, John Howard Griffin, a white Texas journalist who had his skin medically darkened then wrote Black Like…
Timing Is Everything
“Wishing it could plug a leak as easily as deleting a tweet.” ~ The Economist Last week, Twitter fell victim to its own service. Its first-quarter earnings were accidentally published half an…
Liability & Emotion
Want to alter perception? Aim for the heart, not the head. Where does liability end? Is it a strict matter of law, or of what the public perceives as right and wrong?…
Altruism or Calculation?
Want to know the truth? Your perception is reality. Look from afar, and it seems corporate management is becoming sensitive to social issues. But think about it for a few moments, and…
Drip. Drip. Drip.
Reacting slowly in a crisis feels like water torture. There are scandals you survive, and scandals you don’t. Deal with it quickly, and you have the best chance of putting it behind…
Short Gain, Long Value
Winning a fight is nice. Winning the war is better. Mutual fund guru John Bogle leaves no doubt where he stands — in the same spot as investor Warren Buffett: Chasing short-term…