As the year comes to a close, businesses find themselves caught up in a flurry of year-end activities. However, amidst the chaos, it’s crucial to recognize the criticality of crisis communications planning.…
Category: PR Strategy
How to Create a Crisis Communication Plan: 5 Steps to Keep Your Business Safe
We’re all trying to make the most out of the life we’re given. We have goals, to-do lists, plans with friends calendared months in advance, and tight work schedules. All of this…
How to Stop a Newspaper from Printing a Story
So, you’re worried that a newspaper might publish a story about you or your organization that you don’t want them to publish. What can you do? Well, there’s no guarantee that you…
The Art of Crisis Communication: How to Be Transparent and Honest Without Damaging Your Reputation
In today’s world, where news spreads like wildfire, it’s more important than ever to be strategic about the information you share when a crisis hits. It’s tempting to share every detail with…
3 Business Owner Nightmares (And How To Face Them)
What’s causing you to lose sleep? And when you actually do fall asleep, what keeps it from being restful? For business owners, the list can feel like it’s endless. Let’s discuss a…
How to Avoid a PR Crisis
Most clients who’ve come to us have waited until after the shit hits the fan. That’s because they either didn’t realize that a crisis is sometimes only one unintended mistake away, or…
What Marie Kondo Can Teach Us About Crisis Plans
Let’s be honest: Everything related to a traditional crisis is more likely to cause heartburn than joy. When most people think of a traditional crisis plan, they envision something “comprehensive” that will…
Beware Shiny Objects
Assess the situation before it devours you. In the parlance of PR strategists, shiny objects are fleeting distractions. More often manufactured than real. They’re the causes célèbres of today that will be…
The Fantasy of Rationality
Symbols trump facts every time. Since we emerged from the intellectually impoverished Dark Ages, philosophers and economists have been trying to make people fit into neat boxes prescribed by universal and predictable…