Facts are facts. Deal with ’em. Your only job is to win. Anecdotes are an effective way to tell a story. We all use them every day, some better than others. Politicians.…
Category: Media Relations (page 3)
Progress & Reinvention
Technology drives progress. The challenge is reinvention. Another bit of technology and history is biting the dust: Movies on film. But shed no tears. Paramount Pictures is notifying theater operators that, going…
Greatest Fear, Fondest Hope
Hoping for the best rarely works. Finding a “fixer” does. Fear and hope are never far apart when facing a threat that could tarnish a reputation, years in the making. So much…
Beyond Belief
As the world changes, we adapt. If we fail, clients pay the price. Long ago in a classroom far away, an instructor gave an assignment to a group of fresh-eyed journalism students:…
Trends, the Media & Making the Most of It
Journalists love to find trends. This is an opportunity for you. Trends are everywhere. The more we look for them, the more we see. It’s a constant ebb and flow, and…
No Facts? No Problem. Just Speculate.
Journalists call them “thumb-suckers.” Short on facts for a story? No problem. Rumors and speculation are fine. You don’t even need to be accurate. If events ultimately turn out differently, blame the…
Half-Empty, Half-Full, No Compromise
Sad commentary on media & politics: Creeping partisanship. More paralysis. It’s interesting to watch how the media report the same story. Same facts. Different conclusions and emphasis. Disregard editorials and op-eds. They’re…
Credibility: The Ultimate Bottom Line
Fairy tales fall apart quickly. Tax lawyers have a one-liner: “What’s the difference between tax avoidance and tax evasion? About 20 years.” Crisis PR folks have theirs, too: “What’s the difference…
News Industry Isn’t Dying. It’s Evolving.
As media rush out news, errors are inevitable. You must act faster to protect your reputation. Daily Variety, the Hollywood trade paper, was the latest to succumb, ceasing daily publication and becoming…
Belief & Proof, The Sequel
In an earlier blog, we explored the nexus between cynicism and the uphill battle you face convincing the public you’re not guilty. Today let’s look at how to fight back effectively. …