“Never pick a fight with someone who buys his data by the gigabyte.” ~ Modern twist on an old caveat It’s as true today as it was when Mark Twain, Will Rogers,…
Category: Media Relations (page 2)
Spin Your Way Out of Sin?
We all interpret things differently. How strong is your spin game? Everybody’s a spin doctor. You want to establish a certain tone, project a specific image, and elicit a desired response. From…
Will You Go Down Fighting?
Breaking up is hard to do. So do it right. What’s your goal? That nobody noticed? That you catch and keep the other side off balance so they can’t recover publicly? It’s…
Filling the Void
Not a lot of facts? No facts at all? Speculate. The media does it every day. In life, timeliness is important. Miss the window and you’re SOL. In dating: Meeting the right…
Mama Always Says …
Believe media frenzy will blow over? When pigs fly. You’ve heard them all your life. Nostrums. Doesn’t matter that they’re often untrue. They’re easy-to-remember rules that make large chunks of life seem…
Top to Bottom
Watching media contortions — a sport for ex-journalists News media has always been stratified: Cream of the crop. Bottom of the barrel. Big in-between. Today there’s less cream and much more…
Give a Fish, Teach to Fish
Chief lesson for clients: Once burned. Twice shy. “Give a man a fish, feed him for a day. Teach a man to fish, feed him for a lifetime.” It’s one of those…
Druthers
Beating media at its own game is no game for amateurs. You hear it every day. If I had my druthers, I wouldn’t have been so careless. I wouldn’t have gotten in…
Jibber-Jabber
How to control media herd? Turn around the lead steer. You’re inundated by it every day. A flood of words, empty of meaning but designed to arouse emotions. Think of talking…
Gullible
Knowing what sells to the media gives you a fighting chance. Hope springs eternal in the human breast; Man never is, but always to be, blest. ~ Alexander Pope, 18th century English…