When a reporter calls, the last thing you want to do is panic. Many people freeze and feel like someone else takes over their body when the spotlight shines on them. Then…
Category: Media Relations
The Two Questions You Need to Ask Yourself When Facing a Media Circus!
“I can do it myself.” Famous last words before a media circus occurs. We’re intelligent, capable people, so why should we delegate or outsource work to others? It’s about freeing up our…
How to Leverage Bad Media Coverage
Every business wants to be seen and heard. Media exposure can skyrocket your business and have a tremendous impact on generating sales, unless it’s for absolutely the wrong reasons. There are two…
When You Take Transparency a Step Too Far
One day, a journalist called an executive about a profile they were doing on a colleague. The executive assumed the reporter was actually calling about the all-hands-on-deck meeting they were just in,…
Does Your Story Pass the Sniff Test?
Sex, scandals, and controversy…or maybe it’s sexy controversial scandals? Either way, most journalists and the public will choose sexy over fair every time. Regrettably, some reporters (and members of the public) don’t…
Myths About Working with the Media
Being ready and available to respond to media inquiries at the drop of a hat isn’t easy and it can get messy. That’s why you need to be proactive and focus on…
How to Handle Information That’s Already in The Media
One of the most challenging times to handle a crisis is when your secrets and private information are already over the news. When it’s your first time facing a crisis, you’ll feel…
Can You Stop a Story from Getting Published?
Sometimes yes. Sometimes no. The best advice is: Don’t count on it. If a story never sees the light of day, you can breathe easily. Even if it is published, you have…
How Not to Answer a Question
There are plenty of wrong ways to answer a question. Especially one from the media. Don’t fall victim to these common Q&A pitfalls. Not responding at all. This results in a…
I’d Rather Be Golfing
This is a tale of a man who’s risking his company by going DIY. A food-packaging company was rapidly becoming a heavy-hitter in its market and taking up serious shelf space in…