Don’t guess or make excuses. Just fix the problem. Now. Definition of an expert? “‘X’ is the unknown quantity. A spurt is a drip under pressure. Therefore, an expert is an unknown…
Category: Crisis Management (page 6)
Goose, Gander & Ox
Best time for damage control? Remember early bird and worm. What’s good for the goose is good for the gander. But it depends on whose ox is being gored. Contradictory concepts, yet…
The Buck Stops
The first job is fixing the problem — not finding a scapegoat. Mary Barra got it right. Barely two months into her job as General Motors’ CEO, she seized control of quality…
Loose Lips & Paper Trails
If you don’t want it public, don’t put it in writing. In World War II it was, “Loose Lips Sink Ships.” The U.S. War Advertising Council created the slogan to caution that…
Paranoia & Survival
You’ve got enough to worry about. Let the Crisis team fix PR problems. It’s a timeless concept. Right up there with the ancient proverb, “The enemy of my enemy is my friend.”…
Affluence Made Me Do It
Rarely there’s so little to say that it’s best to say nothing. Justice for the super-rich is different from justice for the rest of us. Always has been. Always will be. They…
Counting Chickens Too Soon
Manage expectations. Outperform and you’re a hero. “Great news,” the client emailed excitedly. “That negative story didn’t appear. Brilliant result!” “Don’t jinx it,” we suggested. “So far, so good. But don’t celebrate…
Everything Looks Like a Nail
“If you’re a hammer, everything looks like a nail.” It’s a concept familiar to every schoolboy. If you’re only looking for one thing, that’s what you will find — every time. Take…
Protocol vs. Risk
Some fixes may work “most of the time.” But the client wants one to work this time. Consider this: Ten labor lawyers are presented with a problem and asked what to…
The End of Belief?
Little room for hope? Less for trust? You need Crisis PR more than ever. Is it any wonder an entire generation stopped believing? They wanted to have faith. To wit, their embrace…