Crisis Management

Don’t Relax Too Much

Posted on: December 6, 2015 Last updated on: December 3, 2022 Written by: Gillott Communications Categorized in: Crisis Management

Crisis PR team worries so clients sleep better. Problems create grief. The more you worry about them, the more anxious you become. When it seems they’re nearly resolved, you exhale gratefully. That’s…

Behind the Scenes

Posted on: November 22, 2015 Last updated on: December 3, 2022 Written by: Gillott Communications Categorized in: Crisis Management

Often the best role for a Crisis PR team is neither seen nor heard. Crisis PR is often best practiced in the shadows. The reason is simple: Make the client look good…

Three Things To Do During a Recall

Posted on: November 1, 2015 Last updated on: March 30, 2023 Written by: Gillott Communications Categorized in: Crisis Management

Whenever there’s a recall, your natural response is to think, “Oh no! Does this affect me?” If you’re an ice cream lover, Blue Bell made your stomach churn. If you’re a Volkswagen…

“You Lose.”

Posted on: August 2, 2015 Last updated on: September 2, 2022 Written by: Gillott Communications Categorized in: Crisis Management

There’s an old adage in Crisis PR: “Lose focus, and you lose control. Lose control, and you lose.” A prominent litigator smiled when he heard it. “My version is quite similar: ‘Never…

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A Timely Pivot

Posted on: July 5, 2015 Last updated on: March 30, 2023 Written by: Gillott Communications Categorized in: Crisis Management

First, know your real goal. Then the path is clearer. Sometimes people get it right, either because they have good instincts or because they receive wise counsel. Whole Foods did it…

Like Fish in a Barrel

Posted on: May 31, 2015 Last updated on: March 30, 2023 Written by: Gillott Communications Categorized in: Crisis Management

To deflect accusations, redefine shades of gray. “Why do you always pick on politicians?” a friend asked. “Such easy targets. Hardly a week goes by…” the reputation manager replied matter-of-factly. “But don’t…

Winning Is Everything

Posted on: May 24, 2015 Last updated on: March 30, 2023 Written by: Gillott Communications Categorized in: Crisis Management

In Crisis PR, never lose control … or you lose. “Never lose focus, or you lose control. Lose control, and you lose.” ~ The ultimate adage of Crisis & Reputation Management In…

Don’t Fumble, Again

Posted on: May 17, 2015 Last updated on: March 30, 2023 Written by: Gillott Communications Categorized in: Crisis Management

Wonder who’s really boss? Follow the money and find out. Roger Goodell can’t catch a break. It’s been a tough year for the NFL commissioner. Wrestling with how to mete out penalties…

Reading Differently

Posted on: May 3, 2015 Last updated on: March 30, 2023 Written by: Gillott Communications Categorized in: Crisis Management

After the Germanwings crash and Nepal earthquake, a former journalist tracked the news on his smartphone. It was more than a desire to know the latest developments. It was a basic question…

Making Your Own Luck

Posted on: April 19, 2015 Last updated on: September 19, 2023 Written by: Gillott Communications Categorized in: Crisis Management

Many truisms are passed from one generation to the next. Simple rules designed to guide you through life smoothly. One stands out as especially true in any phase of life and business:…