Joy Gendusa, CEO of PostcardMania, an advertising agency, asked her employees on a Zoom call to work in the office during hurricane Ian, calling the storm a “nothingburger, ” according to the…
Category: Case Study
Lessons in Brand Management from Beyond Meat’s PR Crisis
Over the weekend, Beyond Meat, a maker of plant-based meat substitutes whose stock has been struggling, found itself in a negative spotlight again — this time after its COO Doug Ramsey allegedly…
Case Study: Wells Fargo
Right now people are angry, and anger is a powerful motivator. By creating millions of fake accounts, Wells Fargo violated the public’s basic need to feel secure. The reaction was visceral because…
Case Study: Hotel Cybersecurity
The hackers are coming. How will you respond? What will you do when the hack hits your system? Earlier this week the payment system of upscale hotel operator HEI was hacked, compromising…