“I can do it myself.” Famous last words before a media circus occurs. We’re intelligent, capable people, so why should we delegate or outsource work to others? It’s about freeing up our…
Author: Gillott Communications (page 3)
How to Leverage Bad Media Coverage
Every business wants to be seen and heard. Media exposure can skyrocket your business and have a tremendous impact on generating sales, unless it’s for absolutely the wrong reasons. There are two…
When You Take Transparency a Step Too Far
One day, a journalist called an executive about a profile they were doing on a colleague. The executive assumed the reporter was actually calling about the all-hands-on-deck meeting they were just in,…
“Groundhog Day” Crisis Management Lessons for Legal Professionals: How Repetition Can Lead to Growth
As the famous movie “Groundhog Day” teaches us, sometimes we can feel stuck in a never-ending cycle of the same challenges and problems. In the film, the main character, Phil Connors (played…
Don’t Hide the Truth From Your PR Person
We all lie – little white lies, half-truths, ones we make to keep the peace, etc. We get it. But when talking to your Crisis & Reputation Management team, it’s imperative not…
3 Business Owner Nightmares (And How To Face Them)
What’s causing you to lose sleep? And when you actually do fall asleep, what keeps it from being restful? For business owners, the list can feel like it’s endless. Let’s discuss a…
Your Social Media Strategy In a Crisis: 4 Tips
Social media can be a powerful tool for managing a public relations crisis. However, many businesses don’t know how to use it effectively and end up making things worse. So if you…
2022 Year in Review: Gillott Communications
The world could use some happy news, so we’re skipping the typical year-end roundup of Crisis PR examples and swapping it out for some wins! Join us in celebrating some of our…
4 Mistakes to Avoid Doing During a PR Crisis
Running a business or an organization is already a full-time commitment, and anything that throws its operations off-course can quickly turn a full-time job into a job for 2-3 people. Throw a…
Don’t Put That in an Email! The Dos and Don’ts of Online Communication
“Wow, I’m glad I went to college before social media!” How many times have you heard someone say that lately? Gen X and some of the older Gen Y (a.k.a. “geriatric” millennials)…