Pick your fights carefully. Preferably ones you’ll win. Opinions, they say, are like assholes. Everybody has one. Doesn’t make them right. But people are seldom eager to back down. Sometimes it’s pride…
Author: Gillott Communications (page 24)
Savage Magic
First, define your audience. Convince them and you win. The British magazine The Economist is fond of phrases like “the savage magic of capitalism.” It’s also fond of describing itself as “Liberal”…
Pandora’s Jar
Don’t like the media question? Answer the one you want. After all the evil had escaped, the legend goes, all that remained in the jar was hope — and mankind has never…
Give a Fish, Teach to Fish
Chief lesson for clients: Once burned. Twice shy. “Give a man a fish, feed him for a day. Teach a man to fish, feed him for a lifetime.” It’s one of those…
Not-So-Great Expectations
Society acts on expectation. Your job is to manage them. “Blessed is he who expects nothing, for he shall never be disappointed.” ~ Alexander Pope, 18th century British poet Tell…
Que Sera, Sera
You can’t unring a bell. You can affect the outcome. Doris Day was wrong. A lot of people approach life that way, but it’s ultimately defeatist. They feel hopelessly trapped and surrender…
“So, what do you do?”
“When you’re fresh meat, kill and throw them something fresher.” ~ Frank Underwood in House of Cards “We’re fixers. We’re crisis managers. It’s not about solving a crime. It’s not about justice.…
10 Feet Tall & Bulletproof
After the fall, comes the steep climb back. True for children of all ages. Just ask ’em. For better or worse, they haven’t learned limitations and caution. The older we get,…
Druthers
Beating media at its own game is no game for amateurs. You hear it every day. If I had my druthers, I wouldn’t have been so careless. I wouldn’t have gotten in…
Size Matters. So Does Foresight.
Life is constantly shifting. Success needs vision & skill. FedEx made it clear this week, and UPS is expected to follow suit: Size matters. Delivery costs will be based on bulkiness, not…