Get out in front of a crisis. Or the other side controls the story. When is “at all cost” too high a cost? The NFL is finding out. So are other…
Author: Gillott Communications (page 23)
Fiction & Fact
Job #1 in Crisis PR – Separate fiction from fact. We’re all better for having read, seen, or told fiction. Whatever can be imagined, can be. Think Jules Verne, J.R.R. Tolkein, and…
Best and Worst
When we do our job well, it is the best of times. The desire to edit another person’s words is almost irresistible. Not always for the better. Consider the publishing-house editor…
Disruption
One-size fits-all never fits anyone in Crisis PR. Routine has a bad reputation. Deservedly. It conjures images of people slogging through their jobs and lives. The only goal is to get to…
Eye of the Beholder
How much is your time worth? Depends on perceived value. A professor posed a riddle to his MBA students: A new device significantly shortens the time needed to complete a manufacturing process.…
Demographics & Big Data
As privacy erodes, potential threats to your reputation multiply. Demographics will define the future. Big Data is the future. The first concept is undisputed. The second depends on who you talk…
Top to Bottom
Watching media contortions — a sport for ex-journalists News media has always been stratified: Cream of the crop. Bottom of the barrel. Big in-between. Today there’s less cream and much more…
Like a Baby
Give up a private life. Gain a dependable client. Parents of newborns share a gloriously painful experience with Crisis PR people: Exhaustion. Neither are masters of their daily lives. They…
Open Mics & Disengaged Minds
Foot-in-mouth disease has damaged many careers and ended others. Its history is long, colorful, and likely to continue. You can’t unring that bell. Most of the time, it has a close correlation…
Tools & Essence
Tools reflect technology. But essence is forever. There’s nothing special about it. Just another nondescript suburban parking garage in Rosslyn, Va. Lots of concrete and shadowy corners. It’s where “Deep Throat” met…