When your company is facing a PR crisis, the last thing you want to do is make a mistake that will aggravate the backlash. Unfortunately, we repeatedly see way too many organizations…
Author: Gillott Communications (page 2)
How to Avoid PR Crises: Lessons from the First Half of 2023
In the vast ocean of reputation management, one must be prepared for sudden storms and hidden shoals. Just as sailors navigate turbulent seas with the aid of lighthouses and charts, organizations can…
Board Member’s Guide: When to Bring in a Crisis PR Professional
When you were invited to join the board, you imagined a journey of calm seas. Your compass was set on giving back and supporting your community, and you hoped for smooth sailing.…
Business Owner’s Guide: When to Bring in a Crisis PR Professional
When you started your business, no one handed you a map. You navigated your own course, making the best decisions with the information at hand. Yet, facing a public relations crisis might…
Attorney’s Guide: When to Bring in a Crisis PR Professional
As an attorney, you’ve mastered the art of strategic thinking and leveraging your legal knowledge. Yet, your clients may encounter a different challenge that demands a unique set of skills – a…
Strategic Communications Beyond Summer Vacation: Lessons from Varsity Blues Scandal
As summer vacation approaches, it’s tempting for companies and non-profit organizations to think that strategic and crisis communications can take a back seat. However, the reality is that reputational challenges don’t go…
How to Stop Customers from Leaving During a Crisis: 4 Steps
It’s not uncommon to have a PR crisis. In fact, it doesn’t matter how big or small your business is, and it always seems to hit when it’s “not a good time.”…
Surviving Cancel Culture: Proactive Tips to Protect Your Reputation
Cancel Culture is the buzzword of our times, and its impact on businesses and individuals can be significant. In today’s digital age, taking proactive steps to mitigate its impact on your personal…
3 MAJOR Differences Between Traditional PR and Crisis PR
Know what you’re trying to accomplish so that you can hire the right team to achieve your goal. Traditional PR and Crisis PR share a common core but have two very different…
4 Things You Need to Know About Crisis Communications
In the world of crisis communications, things can change in an instant. One minute you’re dealing with a small issue, and the next, you’re facing a full-blown PR crisis. That’s why it’s…