Gillott Communications

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A Timely Pivot

Posted on: July 5, 2015 Last updated on: March 30, 2023 Written by: Gillott Communications Categorized in: Crisis Management

First, know your real goal. Then the path is clearer. Sometimes people get it right, either because they have good instincts or because they receive wise counsel. Whole Foods did it…

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They Say. We Say.

Posted on: June 28, 2015 Last updated on: March 30, 2023 Written by: Gillott Communications Categorized in: Strategic Communications

Don’t be a victim of verbal clumsiness. Until Thursday and Friday, only three women and six men knew how the U.S. Supreme Court was going to rule on Obamacare and same-sex marriage.…

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Ego & Insincerity

Posted on: June 21, 2015 Last updated on: March 30, 2023 Written by: Gillott Communications Categorized in: Reputation Management

Cut the ego. Be sincere. Tired of hearing about Brian Williams, the disgraced former anchor of NBC Nightly News? So are we. But the story demands a final peek. It’s a…

Quid Pro Quo

Posted on: June 14, 2015 Last updated on: March 30, 2023 Written by: Gillott Communications Categorized in: Reputation Management

Quid pro quo of Crisis PR: Swapping access for ink. In the 1950s and ’60s, John Howard Griffin, a white Texas journalist who had his skin medically darkened then wrote Black Like…

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Small Fibs. Higher Truths.

Posted on: June 7, 2015 Last updated on: March 30, 2023 Written by: Gillott Communications Categorized in: Advice

True believers won’t budge. Middle can be persuaded. “There are lies, damned lies and statistics.” ~ Mark Twain?1 Wanna make a point? Dress it up with statistics. Adds oomph to your…

Like Fish in a Barrel

Posted on: May 31, 2015 Last updated on: March 30, 2023 Written by: Gillott Communications Categorized in: Crisis Management

To deflect accusations, redefine shades of gray. “Why do you always pick on politicians?” a friend asked. “Such easy targets. Hardly a week goes by…” the reputation manager replied matter-of-factly. “But don’t…

Winning Is Everything

Posted on: May 24, 2015 Last updated on: March 30, 2023 Written by: Gillott Communications Categorized in: Crisis Management

In Crisis PR, never lose control … or you lose. “Never lose focus, or you lose control. Lose control, and you lose.” ~ The ultimate adage of Crisis & Reputation Management In…

Don’t Fumble, Again

Posted on: May 17, 2015 Last updated on: March 30, 2023 Written by: Gillott Communications Categorized in: Crisis Management

Wonder who’s really boss? Follow the money and find out. Roger Goodell can’t catch a break. It’s been a tough year for the NFL commissioner. Wrestling with how to mete out penalties…

Timing Is Everything

Posted on: May 10, 2015 Last updated on: August 10, 2022 Written by: Gillott Communications Categorized in: Reputation Management

“Wishing it could plug a leak as easily as deleting a tweet.” ~ The Economist Last week, Twitter fell victim to its own service. Its first-quarter earnings were accidentally published half an…

Reading Differently

Posted on: May 3, 2015 Last updated on: March 30, 2023 Written by: Gillott Communications Categorized in: Crisis Management

After the Germanwings crash and Nepal earthquake, a former journalist tracked the news on his smartphone. It was more than a desire to know the latest developments. It was a basic question…