Assess the situation before it devours you. In the parlance of PR strategists, shiny objects are fleeting distractions. More often manufactured than real. They’re the causes célèbres of today that will be…
Author: Gillott Communications (page 18)
How to Look Guilty
Just put it in an email? Not the brightest idea. What do Tom Brady and Hillary Clinton have in common? Textbook examples of what not to do. Both denied wrongdoing, claimed there…
Don’t Underestimate Discretion
What if your digital world became public? Ashley Madison has a simple lesson for all of us, even non-adulterers: The digital world isn’t secure. Don’t entrust it with your secrets. It seems…
I’ll Never Forget, Jack.
“To be, or not to be?” ~ Hamlet If you can’t Google it, does it exist? Did it even happen? We’ve joked before about how the Internet is like an elephant. It…
Unforgiving
When burdens stalk you, don’t just hope for the best. Life is relentless. Or so it often seems. If you’re an employee, you get a break. Just show up when you’re told…
Farewell to the Wild West?
To post or not to post? Reddit & Gawker may decide for you. “A bad story can have a terrible impact on our reputation, and that affects everything we do and every…
“You Lose.”
There’s an old adage in Crisis PR: “Lose focus, and you lose control. Lose control, and you lose.” A prominent litigator smiled when he heard it. “My version is quite similar: ‘Never…
Filling the Void
Not a lot of facts? No facts at all? Speculate. The media does it every day. In life, timeliness is important. Miss the window and you’re SOL. In dating: Meeting the right…
KA-PAO!!!!!
How did headline writers miss that one as Ellen Pao lost a second highly visible battle this year? The latest came this month as Pao was forced out as CEO of Reddit…
Up in Smoke
A story as old as time: Tension of old vs new. When is standing still falling behind? The U.S. Chamber of Commerce is finding out. True, the Chamber’s role is to represent…