When you’re being intentional, things get the chopping block. Chef Thomas Keller’s open letter in response to a scathing NY Times review of his flagship Manhattan restaurant, Per Se, is a case study of how to…
Author: Gillott Communications (page 16)
Snap Judgments and Quick Responses
Is this how you really feel? Or is it a product of the moment? We all make snap judgments. It’s part of our survival instinct. Our brains need a way of processing…
It All Started with a Misunderstanding
“Drop whatever* you’re doing. Get over here and fix this shitstorm.” – Client Clients aren’t usually as direct as this one. But the gist is always the same. “Everything I’ve worked so hard…
Lost in Translation
Best way to save image? Consider all the moving parts. You know what you said, and you know what you meant. How can anyone misinterpret it? Easy. Happens all the time. Even…
6 Bad Habits That’ve Become Common
Forget making New Year Resolutions. Instead, stop doing these 6 things. Stop lying. The beautiful thing about telling the truth is that you don’t have to remember what story you told.…
Ghosts of Goof-ups Past
Screw up once, shame on who? Screw up twice, shame on you. Never any shortage of problems that threaten reputations. Nor any end in sight for the drama that goes with them.…
Bringing Out the Best
Sometimes crises bring out the best in people. Even if not always immediately. When faced with threats to safety, you must reaffirm that protecting the public is your foremost commitment. Whether…
Clarity & Trust
In order to earn a client’s trust, you can’t miss the target. Why do some clients return again and again? Because Fixers are alchemists who turn chaos into clarity. They’ve earned their…
Don’t Relax Too Much
Crisis PR team worries so clients sleep better. Problems create grief. The more you worry about them, the more anxious you become. When it seems they’re nearly resolved, you exhale gratefully. That’s…
Not So Secret
Money and power can cloud your judgment of plausibility. “At the length, truth will out.” ~ Shakespeare, The Merchant of Venice, 1596 Some lessons are never really learned. Such as that secrets…