Three people sit around a table chatting happily. Work. Family. Friends. Crazy adventures. Add a glass or two of wine. Stories get embellished, and you’re in a mood to solve the mysteries…
Author: Gillott Communications (page 15)
When Pranks Go Wrong
A tale of two pranks — with very different outcomes. April Fools’ Day pranks are often harmless and lighthearted. Sadly, sometimes well-intentioned companies get it wrong and end up hurting the very…
Don’t Get Angry. Get Even.
Faint of heart? Avert your eyes. This is the dark side of Crisis PR. Other side getting under your skin? Take a deep breath. Hold it for 5 seconds. Calmer now? Good. Let’s…
Love ‘Em, Love to Leave ‘Em
When tennis star Maria Sharapova was caught doping, sponsors rushed for the exits. While this article focuses on athletes, its lessons apply to all celebrities. Bottom line: You must protect your brand. If…
When Dreams Meet Reality
Whatsoever a man soweth, that shall he also reap. ~ Bible, Galatians 6:7 But what you reap, may not be what you hoped. Once a wheel is set in motion, inertia takes…
The Right Questions
What you don’t know can be damaging for everyone. You’re closeted with senior management. They lay out the problem. Their world seems to be crumbling. Tension is palpable. “Okay…What do you…
It’s Not About the Facts
“It’s not about the facts. It’s about what the facts can be made to look like.” ~ Eli Gold on The Good Wife Think back to the last time someone told you…
Do the Math
Basic math is easy. Higher math is mind-bending. “Do the math.” That’s heard most frequently. Its meaning is simple: Add the positives, subtract the negatives, and voilà, you have the answer. …
Spin Your Way Out of Sin?
We all interpret things differently. How strong is your spin game? Everybody’s a spin doctor. You want to establish a certain tone, project a specific image, and elicit a desired response. From…
That’s Not Nice!
“That’s not nice!” the young assistant frowned after reviewing a storyline being pitched to the media about a nasty lawsuit. “That’s not the point,” his boss explained calmly. “Our job isn’t to…