Some things never get old. Gossip is one of them. “Oh. My. God. Don’t tell anyone I told you this, but….” Thought you were done hearing that after high school? Wrong! We’ve…
Author: Gillott Communications (page 14)
How Not to Answer a Question
There are plenty of wrong ways to answer a question. Especially one from the media. Don’t fall victim to these common Q&A pitfalls. Not responding at all. This results in a…
Answering the Tough Questions
Emotional boo-boo? Best to rip the Band-Aid. When trouble erupts, it’s natural to want to hunker down. But silence isn’t a viable option. The hardest pill to swallow may be realizing you…
Can’t Look Away
There’s news. Then there’s NEWS. Sometimes you can’t look away. Some published stories are little more than a matter of record and quickly forgotten, if they’re noticed at all. Others have some…
3 Ways to Handle a Mistake
You’ve made a mistake. Now what? We all make mistakes. How you handle it is crucial. Clients usually fall into three categories: Category 1: Least effective. Live in denial or delusion.…
Damned If You Do. Damned If You Don’t.
You can’t please everyone. When you’re making tough calls about how to handle a sticky situation, there’ll always be someone criticizing your actions. Same goes for happier decisions like which flavor of…
Out of Context
Missing the full picture? Our minds fill in context. Sometimes context is lost in time. In an episode of Star Trek, a cryogenically frozen 20th-century human is discovered 400 years later drifting…
I’d Rather Be Golfing
This is a tale of a man who’s risking his company by going DIY. A food-packaging company was rapidly becoming a heavy-hitter in its market and taking up serious shelf space in…
Attempt Failed: Burying the Bad
When is it best to let sleeping dogs lie? Burying bad news on the fourth page of a Google search? Good idea. Using public funds to do it? Bad idea. That’s Lesson…
The Last Word
“Never pick a fight with someone who buys his data by the gigabyte.” ~ Modern twist on an old caveat It’s as true today as it was when Mark Twain, Will Rogers,…