We all know the importance of being prepared for a crisis, but what about the emerging issue stage? It’s important to figure out what your goal is and then prepare for two or three likely scenarios.

Time is of the essence at this stage, and without it, you don’t have as many options.

Check out Eden Gillott’s Growth & Gratitude podcast interview with Bridget Sampson to learn what are the do’s and don’ts of the emerging issue stage are.