Eden Gillott was interviewed in Inc. Magazine about Bud Light’s donation. This donation, in light of Bud Light’s recent controversy, is a delicate dance on a tightrope of optics.
It’s a balance between demonstrating commitment to a cause and not creating excessive negative attention. If they’d increased their donation, critics would view it as an attempt to paper over the cracks in their image with dollar bills. Yet, refraining from donating would have caused an even bigger backlash.
It’s a classic conundrum of being caught between a rock and a hard place, or in this case, between the froth and the pint glass.
